THIS IS WHAT IT FEELS LIKE
MEMORY SPELLS X JORDAN WHITLOCK
Album release April 9th
The single Higher out February 12th
The single Do You Think Of It Sometimes? out March 12th
"Suffused with the lush, shadowy grandeur of Lynch at his most romantic" -Various Small Flames
“With its chamber-pop textures and ethereal vocals, the song exists in the space between beauty and devastation—a meditation on hope, failure, and the fragile desire to belong.” - Earmilk
Memory Spells and Jordan Whitlock have teamed up to release their debut album This Is What It Feels Like. The record blends ethereal dream pop with chamber-folk sensibilities, showcasing Whitlock’s crystalline vocals alongside Memory Spells' lush, cinematic production.
The collaboration between the two artists has a unique origin story: all tracks were written and produced remotely, with Whitlock in San Diego and Memory Spells’ Bauer in Los Angeles. They only met in person after completing half the album, creating a body of work that resonates with intimacy, distance, and connection.
“This project began as an exchange of demos and became a deeply personal dialogue,” says Whitlock. There’s a sense of longing and possibility in every track, songs about connection, vulnerability, and hope.
This Is What It Feels Like explores the fragile moments that define relationships, from the quiet ache of Do You Think Of It Sometimes?, to the tidal devotion of All I See Is You, and the meditative unfolding of Bloom. Combining airy synths, minimalist guitar, vintage drum machines, and haunting strings, the album evokes imagery of oceans, gardens, and thin places, spaces where the world feels both near and far.
This Is What It Feels Like tells the story of two artists finding a shared voice through distance, and the moment a collaboration transforms into a connection that changes you.
CONTACT:
PR world contact danielle.holian@decentmusicpr.com
PR France contact justine@boogiedrugstore.net
for European booking contact clemence.bizien@gmail.com
About Jordan Whitlock:
Jordan Whitlock is a rising songwriter, vocalist, composer and producer, captivating audiences with her soulful voice and heartfelt songwriting. Drawing inspiration from the rich sounds of folk, choral music and pop, her unique blend of genres creates a refreshing and captivating musical experience that resonates with listeners around the world.
With a voice that weaves between delicate vulnerability and powerful expression, Jordan's performances are hypnotic. Her lyrics delve into the depths of emotion, exploring themes of love, loss and personal growth.
Jordan's music has been featured on OVO Sound, Nora En Pure's Purified, KCRW's Morning Becomes Electric and she has supported artists such as Tiesto, Chromeo, Jody Wisternoff, Vandelux and Cherub with melodic house collaborators, Echolocation.
Her work can also be heard in film and television scores, such as BBC’s Wild Isles. Some of her clients include Odele, Bonprix, Sprouts, Cisco, DISCO, and Hipgnosis.
About Memory Spells:
A new project from producer and songwriter Matt Bauer, Memory Spells takes the orchestral leanings of his later indie folk records further in the direction of his love of contemporary tv, film, and video game scores, cinematic post rock, early post punk, and 80’s film music.
Memory Spells can be heard on Vice on Showtime (Carrion Crawler, Thin Places) and Netflix’s Lucifer (Can't Hold Me Down). Bauer’s other songwriting and production work have been featured on HBO, Showtime, ABC, CBS, The CW, and in ads for Barney’s, Canada Goose, and West Elm, among others.
His past folk records received praise from Time Out New York, Paste, New York Magazine, Daytrotter, Under The Radar, Les Inrockuptibles and more.
"Bauer conjures a warm yet slightly eerie mood… The Greenpoint-via-Kentucky folkster has a gorgeous whispery way with a song." -TIME OUT NEW YORK
"Brilliant" - NEW YORK MAGAZINE